{"id":8874,"date":"2022-03-14T13:53:02","date_gmt":"2022-03-14T13:53:02","guid":{"rendered":"https:\/\/grupoeventoplus.com\/?p=8874"},"modified":"2022-03-22T10:17:28","modified_gmt":"2022-03-22T10:17:28","slug":"consumer-data-y-experiencias-principio-medio-o-fin-2","status":"publish","type":"post","link":"https:\/\/grupoeventoplus.com\/es\/consumer-data-y-experiencias-principio-medio-o-fin-2\/","title":{"rendered":"Consumer data y experiencias: \u00bfPrincipio, medio o fin?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8874\" class=\"elementor elementor-8874\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6769787 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6769787\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d04800\" data-id=\"0d04800\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d888307 elementor-widget elementor-widget-spacer\" data-id=\"d888307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bd4e78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bd4e78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2f31699\" data-id=\"2f31699\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a67ea3 elementor-widget elementor-widget-heading\" data-id=\"8a67ea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PONENTES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778159e elementor-widget elementor-widget-text-editor\" data-id=\"778159e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/grupoeventoplus.com\/rocio-almodovar-europe-consumer-and-shopper-connections-marketing-the-coca-cola-company\/\" target=\"_blank\" rel=\"noopener\"><strong>Roc\u00edo Almod\u00f3var \u2013 The <\/strong><strong>Coca Cola Company\u00a0<\/strong><\/a><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/grupoeventoplus.com\/alvaro_masso\/\" target=\"_blank\" rel=\"noopener\"><strong>\u00c1lvaro Mass\u00f3 \u2013\u00a0 MINI Spain &amp; Portugal<\/strong><\/a><\/p><p style=\"text-align: center;\"><strong><a href=\"https:\/\/grupoeventoplus.com\/alejandro-bienes-consumer-engagement-retail-activation-dept-de-iqos\/\" target=\"_blank\" rel=\"noopener\">Alejandro<\/a><\/strong><strong style=\"font-style: inherit; background-color: var(--ast-global-color-7); color: var(--ast-global-color-3);\"><a href=\"https:\/\/grupoeventoplus.com\/alejandro-bienes-consumer-engagement-retail-activation-dept-de-iqos\/\" target=\"_blank\" rel=\"noopener\">\u00a0Bienes &#8211; Philip Morris<\/a><\/strong><\/p><p style=\"text-align: center;\"><strong><a href=\"https:\/\/grupoeventoplus.com\/programa-06abr\/\">Volver al programa [+]<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9682b03 elementor-widget elementor-widget-image\" data-id=\"9682b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/02\/boton-azul_estrategias_150.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d59dfe0\" data-id=\"d59dfe0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f54a2bf elementor-widget elementor-widget-heading\" data-id=\"f54a2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumer data y experiencias: \u00bfPrincipio, medio o fin?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9091a8e elementor-widget elementor-widget-heading\" data-id=\"9091a8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">06 abril 2022, 16:45h, SALA EXPLORE<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af1847 elementor-widget elementor-widget-text-editor\" data-id=\"1af1847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La inteligencia de datos ha invadido la toma de decisiones de las empresas, la definici\u00f3n de sus estrategias\u2026 pero tambi\u00e9n son a menudo uno de los objetivos de las acciones que definen.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En esta sesi\u00f3n, analizaremos la relaci\u00f3n entre experiencias de marca e inteligencia de datos.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo los datos permiten definir mejores acciones experienciales (identificar necesidades, identificar p\u00fablicos y segmentos y las oportunidades de experiencias que suponen\u2026)?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo la inteligencia de datos permitir\u00e1 personalizar y enriquecer las experiencias?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo, de otro lado, las experiencias son un contexto y herramienta interesantes para acciones de observaci\u00f3n, captaci\u00f3n de datos especialmente ricos, completos y reales?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 relaci\u00f3n tiene que haber entre experience manager y data intelligence \/ crm \/ digital manager?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-693b06b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"693b06b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b89e216\" data-id=\"b89e216\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-519f5f5 elementor-widget elementor-widget-spacer\" data-id=\"519f5f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PONENTES Roc\u00edo Almod\u00f3var \u2013 The Coca Cola Company&nbsp; \u00c1lvaro Mass\u00f3 \u2013&nbsp; MINI Spain &amp; Portugal Alejandro&nbsp;Bienes &#8211; Philip Morris Volver al programa [+] Consumer data y experiencias: \u00bfPrincipio, medio o fin? 06 abril 2022, 16:45h, SALA EXPLORE La inteligencia de datos ha invadido la toma de decisiones de las empresas, la definici\u00f3n de sus estrategias\u2026 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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