{"id":7208,"date":"2022-02-18T14:11:47","date_gmt":"2022-02-18T14:11:47","guid":{"rendered":"https:\/\/grupoeventoplus.com\/?p=7208"},"modified":"2022-03-17T11:26:47","modified_gmt":"2022-03-17T11:26:47","slug":"como-el-mundo-retail-se-vuelve-experiencial","status":"publish","type":"post","link":"https:\/\/grupoeventoplus.com\/es\/como-el-mundo-retail-se-vuelve-experiencial\/","title":{"rendered":"C\u00f3mo el mundo retail se vuelve experiencial\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7208\" class=\"elementor elementor-7208\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6769787 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6769787\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d04800\" data-id=\"0d04800\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d888307 elementor-widget elementor-widget-spacer\" data-id=\"d888307\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bd4e78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bd4e78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2f31699\" data-id=\"2f31699\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a67ea3 elementor-widget elementor-widget-heading\" data-id=\"8a67ea3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PONENTES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778159e elementor-widget elementor-widget-text-editor\" data-id=\"778159e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>V\u00edctor Gonzalo \u2013 Director de Marketing Corporativo\/Subdirector general Iberia, Marruecos y LATAM de Opticalia Global Holding SA (Moderador)<\/strong><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/grupoeventoplus.com\/gervasio-posadas\/\" target=\"_blank\" rel=\"noopener\"><strong>Gervasio Posadas \u2013 Director\u00a0<\/strong><\/a><strong><a href=\"https:\/\/grupoeventoplus.com\/gervasio-posadas\/\" target=\"_blank\" rel=\"noopener\">de \u00c1mbito Cultural,\u00a0<\/a><\/strong><strong><a href=\"https:\/\/grupoeventoplus.com\/gervasio-posadas\/\">El Corte Ingl\u00e9s<\/a><\/strong><\/p><p style=\"text-align: center;\"><strong><a href=\"https:\/\/grupoeventoplus.com\/sara-vega\/\" target=\"_blank\" rel=\"noopener\">Sara Vega \u2013 Directora de Marketing, FNAC Espa\u00f1a<\/a><\/strong><\/p><p style=\"text-align: center;\"><strong><a href=\"https:\/\/grupoeventoplus.com\/jesus-hernandez\/\" target=\"_blank\" rel=\"noopener\">Jes\u00fas Hern\u00e1ndez \u2013 Subdirector, La Vaguada<\/a><\/strong><\/p><p style=\"text-align: center;\"><strong><a href=\"https:\/\/grupoeventoplus.com\/programa-06abr\/\">Volver al programa [+]<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9682b03 elementor-widget elementor-widget-image\" data-id=\"9682b03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/02\/boton-azul_estrategias_150.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d59dfe0\" data-id=\"d59dfe0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f54a2bf elementor-widget elementor-widget-heading\" data-id=\"f54a2bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo el mundo retail se vuelve experiencial <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9091a8e elementor-widget elementor-widget-heading\" data-id=\"9091a8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">06 abril 2022, 12:15h, SALA EXPLORE<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af1847 elementor-widget elementor-widget-text-editor\" data-id=\"1af1847\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En colaboraci\u00f3n con: <a href=\"https:\/\/www.asociacionmkt.es\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-5000 size-full\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/12\/MKT-100X80.png\" alt=\"\" width=\"100\" height=\"70\" \/><\/a><\/p><p>En una era de explosi\u00f3n del comercio electr\u00f3nico, \u00bfel punto de venta sigue siendo relevante? Veremos que absolutamente, y mucho m\u00e1s all\u00e1 de su dimensi\u00f3n transaccional, pues se convierte en una oportunidad de interacci\u00f3n profunda con los clientes y, sobre todo, una manera de materializar la experiencia de marca. \u00bfAd\u00f3nde va el marketing en el punto de venta? La experiencia es la clave.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-693b06b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"693b06b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b89e216\" data-id=\"b89e216\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-519f5f5 elementor-widget elementor-widget-spacer\" data-id=\"519f5f5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PONENTES V\u00edctor Gonzalo \u2013 Director de Marketing Corporativo\/Subdirector general Iberia, Marruecos y LATAM de Opticalia Global Holding SA (Moderador) Gervasio Posadas \u2013 Director\u00a0de \u00c1mbito Cultural,\u00a0El Corte Ingl\u00e9s Sara Vega \u2013 Directora de Marketing, FNAC Espa\u00f1a Jes\u00fas Hern\u00e1ndez \u2013 Subdirector, La Vaguada Volver al programa [+] C\u00f3mo el mundo retail se vuelve experiencial 06 abril 2022, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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