{"id":6164,"date":"2022-02-04T21:51:49","date_gmt":"2022-02-04T21:51:49","guid":{"rendered":"https:\/\/grupoeventoplus.com\/?p=6164"},"modified":"2022-02-09T13:05:18","modified_gmt":"2022-02-09T13:05:18","slug":"el-exs-incluira-una-seccion-potente-sobre-esports-en-colaboracion-con-enso-event-makers","status":"publish","type":"post","link":"https:\/\/grupoeventoplus.com\/es\/el-exs-incluira-una-seccion-potente-sobre-esports-en-colaboracion-con-enso-event-makers\/","title":{"rendered":"El eXs incluir\u00e1 una secci\u00f3n potente sobre esports en colaboraci\u00f3n con ENSO Event Makers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6164\" class=\"elementor elementor-6164\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df8e912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df8e912\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e56e61d\" data-id=\"e56e61d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e0b6be elementor-widget elementor-widget-post-info\" data-id=\"8e0b6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e3afe64 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/es\/categoria\/deportes-y-esports\/\" class=\"elementor-post-info__terms-list-item\">Deportes &amp; eSports<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fc4d5 elementor-widget elementor-widget-image\" data-id=\"e3fc4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/02\/enso.png\" title=\"\" alt=\"esports-enso event makers\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6df020 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6df020\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0b7f47\" data-id=\"c0b7f47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afbbcf elementor-widget elementor-widget-text-editor\" data-id=\"5afbbcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"font-size: 16px;\">Es probablemente la experiencia que m\u00e1s triunfa entre los j\u00f3venes (y no tan j\u00f3venes), tanto si son participantes \/ jugadores como si son espectadores. Tambi\u00e9n son la experiencia que m\u00e1s se ha hibridado desde siempre, con eventazos presenciales, pero tambi\u00e9n un consumo online considerable. Y si queremos caer en la obsesi\u00f3n actual, son lo m\u00e1s parecido que se ha inventado en la l\u00ednea del metaverso (hablamos de experiencias online cada vez m\u00e1s realistas, compras dentro de entornos digitales, integraci\u00f3n de la RV\u2026), hablamos de una de las experiencias que m\u00e1s engancha, y que tiene actualmente un gran peso econ\u00f3mico y de tiempo invertido. Para tratar este mercado, el eXs ofrecer\u00e1 un m\u00f3dulo formativo y experiencial sobre esports en colaboraci\u00f3n con <a href=\"https:\/\/ensoeventmakers.com\/\" target=\"_blank\" rel=\"noopener\">ENSO Event Makers<\/a>.<\/strong><\/p><p>El inter\u00e9s de las marcas por este mercado es evidente. Por ejemplo, Espa\u00f1a es el \u00fanico pa\u00eds de Europa donde los tres mayores operadores nacionales de comunicaciones (Movistar, Orange y Vodafone) han apostado por este segmento. Y si muchas marcas est\u00e1n todav\u00eda buscando su estrategia en este campo, el tama\u00f1o, el crecimiento, el engagement y los valores de esta actividad le auguran un gran futuro. De hecho, ya lo analizamos en un art\u00edculo sobre el potencial de los <a href=\"https:\/\/grupoeventoplus.com\/los-e-sports-nuevo-territorio-esencial-para-las-marcas\/\" target=\"_blank\" rel=\"noopener\">esports como soporte de marketing.<\/a><\/p><p>Esta industria ofrece muchas posibilidades a las marcas, que tienen que entender este mercado y definir su estrategia, siendo algo complicado, puesto que esta industria tiene muchos actores muy diferentes como posibles partners, colaboradores, propiedades: los publishers (editores de videojuegos), los desarrolladores, los organizadores de competiciones, los equipos, los jugadores, los streamers, los difusores\/broadcasters, los fans\u2026 y cada vez m\u00e1s, las marcas patrocinadoras. Te aclararemos en el eXs este ecosistema, las reglas del juego y las oportunidades que te ofrece.<\/p><p>ENSO Event Makers es una empresa formada por profesionales con m\u00e1s de 20 a\u00f1os de experiencia en la organizaci\u00f3n integral de eventos y esports, y que engloba servicios de consultor\u00eda, patrocinio, comunicaci\u00f3n, marketing con influencia, gesti\u00f3n de social media, producci\u00f3n de eventos y creaci\u00f3n de contenidos. Para tratar este m\u00f3dulo, el eXs colabora con ENSO Event Makers<strong>, <\/strong>que dise\u00f1a y coordina un ambicioso programa formativo. Algunos de las sesiones previstas son:<\/p><ul><li><strong>Mesa redonda con equipos de esports, <\/strong>sobre<strong> n<\/strong>uevos contenidos experienciales. Cuatro ponentes analizar\u00e1n, entre otros temas, la evoluci\u00f3n exponencial del sector y c\u00f3mo les afecta, as\u00ed como la interacci\u00f3n entre marcas y fans utilizando como canal el evento h\u00edbrido y f\u00edsico.<\/li><li><strong>Mesa redonda sobre ligas y eventos, <\/strong>donde se tratar\u00e1n experiencias \u00fanicas f\u00edsicas y no tan f\u00edsicas. Cuatro ponentes analizar\u00e1n el ecosistema y tratar\u00e1n las m\u00e9tricas y los patrocinadores, la innovaci\u00f3n y nuevas l\u00edneas de negocio, la hibridaci\u00f3n y nuevos contenidos o los retos y oportunidades de futuro.<\/li><li><strong>Casos de \u00e9xito de marcas en esports. <\/strong>Se ver\u00e1 como los esports pueden ser el canal ideal. Para ello, se mostrar\u00e1n dos casos de \u00e9xito, haci\u00e9ndose un an\u00e1lisis en profundidad del caso de \u00e9xito por parte del responsable de la marca.<\/li><\/ul><p>Se combinar\u00e1n varios formatos de sesiones, principalmente la mesa redonda y la exposici\u00f3n de casos concretos, pero siempre buscando la interacci\u00f3n y participaci\u00f3n de los asistentes.<\/p><p>Pr\u00f3ximamente se comunicar\u00e1n los ponentes y m\u00e1s detalles sobre este ambicioso programa.<\/p><p>\u00bfQuieres entrar en boca? Ya realizamos un apasionante debate sobre esports, en colaboraci\u00f3n con ENSO Event Makers <a href=\"https:\/\/grupoeventoplus.com\/los-esports-como-nuevo-soporte-de-experiencias-de-marca\/\">[+]<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c218917 elementor-widget elementor-widget-image\" data-id=\"c218917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ensoeventmakers.com\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/02\/Logo_ENSO-negro.png\" title=\"\" alt=\"ENSO Event Makers en el eXs\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b83bdd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b83bdd3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dfe33a\" data-id=\"6dfe33a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e68dfd elementor-widget elementor-widget-text-editor\" data-id=\"3e68dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/event.meetmaps.com\/experientialsummit\/es\/info\" target=\"_blank\" rel=\"noopener\">ENTRADAS Y REGISTRO [+]<\/a><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-314277d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"314277d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cf06f6\" data-id=\"5cf06f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a2e72e elementor-widget elementor-widget-spacer\" data-id=\"2a2e72e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a0a436 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a0a436\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e77d9ff\" data-id=\"e77d9ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c64aba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c64aba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7bd96de\" data-id=\"7bd96de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43d1a0a elementor-widget elementor-widget-heading\" data-id=\"43d1a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contenido relacionado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a426c33\" data-id=\"a426c33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17cee7e elementor-align-right elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"17cee7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/grupoeventoplus.com\/contenido\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver todo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b58e6 uael-posts-thumbnail-ratio elementor-widget elementor-widget-uael-posts\" data-id=\"86b58e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_slides_to_show&quot;:4,&quot;classic_slides_to_show_tablet&quot;:2,&quot;classic_slides_to_show_mobile&quot;:1,&quot;classic_show_filters&quot;:&quot;no&quot;}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position-above_content uael-post-image-top uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"6164\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-4 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   deportes-&amp;-esports \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/es\/categoria\/deportes-y-esports\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-deportes-y-esports\" aria-labelledby=\"uael-post-term-deportes-y-esports\">Deportes &amp; eSports<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/es\/el-exs-incluira-una-seccion-potente-sobre-esports-en-colaboracion-con-enso-event-makers\/\" target=\"_self\">\n\t\t\t\tEl eXs incluir\u00e1 una secci\u00f3n potente sobre esports en colaboraci\u00f3n con ENSO Event Makers\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   deportes-&amp;-esports \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/es\/categoria\/deportes-y-esports\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-deportes-y-esports\" aria-labelledby=\"uael-post-term-deportes-y-esports\">Deportes &amp; eSports<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/es\/el-exs-ofrecera-un-modulo-potente-de-e-sports-en-colaboracion-con-enso-event-makers\/\" target=\"_self\">\n\t\t\t\tEl eXs ofrecer\u00e1 un m\u00f3dulo potente de esports en colaboraci\u00f3n con ENSO EVENT MAKERS\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   deportes-&amp;-esports \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/es\/categoria\/deportes-y-esports\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-deportes-y-esports\" aria-labelledby=\"uael-post-term-deportes-y-esports\">Deportes &amp; eSports<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/es\/los-esports-como-nuevo-soporte-de-experiencias-de-marca\/\" target=\"_self\">\n\t\t\t\t\u00bfQu\u00e9 podemos aprender de los esports para crear experiencias?\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0a44d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0a44d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b121e9\" data-id=\"0b121e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fae594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fae594\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a898d2\" data-id=\"4a898d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bdf846 elementor-widget elementor-widget-spacer\" data-id=\"6bdf846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0147e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0147e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78e7d6f\" data-id=\"78e7d6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4adcc52 elementor-widget elementor-widget-post-navigation\" data-id=\"4adcc52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navegaci\u00f3n de la entrada\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/es\/ejemplos-de-experiencias-de-marca-para-llegar-al-corazon-de-tu-lead\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Ant<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Art\u00edculo Anterior<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/es\/de-los-canales-a-los-territorios-de-marca\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Art\u00edculo Siguiente<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Siguiente<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Es probablemente la experiencia que m\u00e1s triunfa entre los j\u00f3venes (y no tan j\u00f3venes), tanto si son participantes \/ jugadores como si son espectadores. Tambi\u00e9n son la experiencia que m\u00e1s se ha hibridado desde siempre, con eventazos presenciales, pero tambi\u00e9n un consumo online considerable. Y si queremos caer en la obsesi\u00f3n actual, son lo m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[41],"tags":[46,49,48,66],"class_list":["post-6164","post","type-post","status-publish","format-standard","hentry","category-deportes-y-esports","tag-estrategia","tag-experiencia-cliente","tag-experiencial","tag-marketing"],"_links":{"self":[{"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/posts\/6164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/comments?post=6164"}],"version-history":[{"count":0,"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/posts\/6164\/revisions"}],"wp:attachment":[{"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/media?parent=6164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/categories?post=6164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/tags?post=6164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}