{"id":4793,"date":"2021-12-09T07:13:32","date_gmt":"2021-12-09T07:13:32","guid":{"rendered":"https:\/\/grupoeventoplus.com\/?p=4793"},"modified":"2022-01-26T15:24:45","modified_gmt":"2022-01-26T15:24:45","slug":"consejo-para-trabajar-la-experiencia-del-cliente","status":"publish","type":"post","link":"https:\/\/grupoeventoplus.com\/es\/consejo-para-trabajar-la-experiencia-del-cliente\/","title":{"rendered":"Consejos para trabajar la experiencia del cliente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4793\" class=\"elementor elementor-4793\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df8e912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df8e912\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e56e61d\" data-id=\"e56e61d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e0b6be elementor-widget elementor-widget-post-info\" data-id=\"8e0b6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e3afe64 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/es\/categoria\/estrategia\/\" class=\"elementor-post-info__terms-list-item\">Estrategias de marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14c503a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14c503a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b15b77c\" data-id=\"b15b77c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-763492b elementor-widget elementor-widget-text-editor\" data-id=\"763492b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Experiencia del cliente, customer experience o incluso CEX, un concepto del que ya hemos hablado incluso con Jorge Mart\u00ednez-Arroyo, el presidente de DEC (Asociaci\u00f3n para el Desarrollo de la Experiencia del Cliente) <a href=\"https:\/\/www.eventoplus.com\/articulos\/las-claves-de-la-experiencia-del-cliente-entrevista-con-el-presidente-de-dec\/\" target=\"_blank\" rel=\"noopener\">[+]<\/a>.\u00a0 Por si todav\u00eda tienes dudas organizamos un webinar en colaboraci\u00f3n con dicha asociaci\u00f3n y con grandes profesionales que, est\u00e1s de suerte, porque nos ha dejado consejos para trabajar la experiencia del cliente. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7ed49e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7ed49e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf003de\" data-id=\"cf003de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3fc4d5 elementor-widget elementor-widget-image\" data-id=\"e3fc4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2023\/01\/ISABEL_SPIRALSPACES.png\" class=\"attachment-full size-full wp-image-4795\" alt=\"\" srcset=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2023\/01\/ISABEL_SPIRALSPACES.png 500w, https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2023\/01\/ISABEL_SPIRALSPACES-300x300.png 300w, https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2023\/01\/ISABEL_SPIRALSPACES-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-413aadf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"413aadf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46041be\" data-id=\"46041be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c939ef3 elementor-widget elementor-widget-text-editor\" data-id=\"c939ef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Han participado en el webinar: <\/em><em>Patricia Jim\u00e9nez, directora de marketing y comunicaci\u00f3n de MetLife y miembro de la junta de DEC. Alberto C\u00f3rdoba, socio-director de Lukkap. Clara Mahillo, customer experience manager de Meli\u00e1 Hoteles.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c03af1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c03af1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52b8e79\" data-id=\"52b8e79\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ac00f2 elementor-widget elementor-widget-image\" data-id=\"0ac00f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/escucha-nuestro-podcast\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/12\/podcast.png\" title=\"\" alt=\"Escucha nuestro podcast\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f88d49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f88d49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b2b298\" data-id=\"6b2b298\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11c8b29 elementor-widget elementor-widget-spacer\" data-id=\"11c8b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8e2ddf elementor-widget elementor-widget-text-editor\" data-id=\"b8e2ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Primero\u2026 \u00bfQu\u00e9 es la experiencia del cliente?<\/strong><\/h4><p>Por si todav\u00eda tienes dudas, seg\u00fan DEC, es el conjunto de percepciones que tiene un consumidor o cliente sobre una marca, y este conjunto viene de sus interacciones (online, en eventos, en contact centre, en el canal f\u00edsico, incluso recomendaciones de sus amigos, etc.).<\/p><p>Alberto C\u00f3rdoba a\u00f1ade que \u201ces un m\u00e9todo de gesti\u00f3n que nos ha cambiado la vida a todos, y permite rentabilidad a largo plazo, que el cliente se fidelice y que el empleado realice sus tareas orgulloso y con m\u00e1s prop\u00f3sito\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9d493b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9d493b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6028618\" data-id=\"6028618\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed74345 elementor-widget elementor-widget-image\" data-id=\"ed74345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/12\/customer_experience3.gif\" title=\"\" alt=\"Consejos para trabajar la experiencia del cliente\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f85701 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f85701\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be684c9\" data-id=\"be684c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-488c5cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"488c5cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a2f7e7\" data-id=\"2a2f7e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84e5c20 elementor-widget elementor-widget-image\" data-id=\"84e5c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/11\/SB.png\" class=\"attachment-medium size-medium wp-image-4278\" alt=\"\" srcset=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/11\/SB.png 200w, https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/11\/SB-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-056a112 elementor-widget elementor-widget-text-editor\" data-id=\"056a112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seg\u00fan la teor\u00eda del \u201cpeak and last\u201d la experiencia tiene que ser coherente en el tiempo, pero tambi\u00e9n tener sus picos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c666c0f\" data-id=\"c666c0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdc4085 elementor-widget elementor-widget-image\" data-id=\"fdc4085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/11\/SB.png\" class=\"attachment-medium size-medium wp-image-4278\" alt=\"\" srcset=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/11\/SB.png 200w, https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/11\/SB-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb51c0 elementor-widget elementor-widget-text-editor\" data-id=\"3cb51c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las personas no buscan solo eficiencia, sino factor humano y son capaces de ir a otra empresa para ello<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-853ab88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"853ab88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88a6010\" data-id=\"88a6010\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bf6e46 elementor-widget elementor-widget-text-editor\" data-id=\"3bf6e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>\u00bfConsejos de los profesionales?<\/strong><\/h4><div><strong>\u00a0<\/strong><\/div><ul><li><strong>En experiencia del CLIENTE, el cliente tiene que ser el foco y el centro de la actividad. <\/strong>Clara Mahillo de Meli\u00e1 nos cuenta que, para llegar a esto, la clave es investigar y escuchar las preferencias de los usuarios y adaptar productos y servicios en consecuencia.<\/li><\/ul><ul><li><strong>Los eventos dentro de la experiencia del cliente son un punto esencial.<\/strong> Seg\u00fan la teor\u00eda del \u201cpeak and last\u201d la experiencia tiene que ser coherente en el tiempo, pero tambi\u00e9n tener sus picos, importante para ser memorables y comunicables. En DEC consideran que los congresos son de lo que m\u00e1s valoran los socios, provocan un sentido de pertenencia incomparable.<\/li><\/ul><ul><li><strong>Experiencia del cliente no es tener una campa\u00f1a de eventos o promocional, experiencia del cliente significa m\u00faltiples interacciones<\/strong> (online, en eventos, en contact centre, en el canal f\u00edsico, incluso recomendaciones de sus amigos, etc.). y es, por tanto, como nos recuerda Patricia, una estrategia con muchos puntos a considerar. No siempre el evento ser\u00e1 la respuesta.<\/li><\/ul><ul><li><strong>Ten en cuenta el factor humano.<\/strong> Las personas no buscan solo eficiencia, sino factor humano y son capaces de ir a otra empresa para ello. Un ejemplo es Amazon, empresa muy tecnol\u00f3gica, pero que tambi\u00e9n genera confianza y un trato cercano, incluso humano, para ayudarte. Si te centras en hacer un streamline del proceso, pierdes diferenciaci\u00f3n, y el cliente va a precio. Piensa entonces en utilizar la tecnolog\u00eda para facilitar y aportar el factor humano de forma m\u00e1s inteligente, no sistem\u00e1tica, como nos comentan los tres profesionales. Aqu\u00ed te dejamos un <a href=\"https:\/\/grupoeventoplus.com\/el-ser-humano-y-la-experiencia\/\" target=\"_blank\" rel=\"noopener\">resumen con las claves del comportamiento humano<\/a> a tener en cuenta para tus experiencias y eventos.<\/li><\/ul><ul><li><strong>Datos, datos, datos.<\/strong> Para generar modelos predictivos que permitan adaptar servicios y precios con m\u00e1s garant\u00edas y m\u00e1s rentabilidad seg\u00fan esas predicciones, como comentaba Patricia Jim\u00e9nez. Por ejemplo, como empresa de seguros saber en qu\u00e9 momento tener una relaci\u00f3n m\u00e1s proactiva con el cliente ya que su patr\u00f3n de comportamiento te dice que en esos meses tiende a cancelar. Tambi\u00e9n para conseguir una mayor personalizaci\u00f3n e individualizaci\u00f3n porque como nos recuerda Alberto en pr\u00e1cticamente todos los sectores se suspende en personalizaci\u00f3n y los usuarios no se sienten escuchados y entendidos.<\/li><\/ul><p><strong>\u00bfDispuesto a cambiar y mejorar tu experiencia del cliente? \u00a1Prep\u00e1rate para el eXs! <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fe2a54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fe2a54\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3ac3fa\" data-id=\"c3ac3fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1a696a elementor-widget elementor-widget-text-editor\" data-id=\"f1a696a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sesi\u00f3n en colaboraci\u00f3n con:<\/strong><\/p><p><a href=\"https:\/\/asociaciondec.org\/\"><img decoding=\"async\" class=\"wp-image-4855 size-medium\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/12\/logo_7b826b6d4758172ac1d7921f3be78917_1x-300x82.png\" alt=\"\" width=\"300\" height=\"82\" \/><\/a>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a67bb26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a67bb26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da331bb\" data-id=\"da331bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bceadc2 elementor-widget elementor-widget-video\" data-id=\"bceadc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=4aBoAcTyigQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88f518d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88f518d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a60d471\" data-id=\"a60d471\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fd595ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd595ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-08c60ca\" data-id=\"08c60ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dbb319 elementor-widget elementor-widget-heading\" data-id=\"3dbb319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contenido relacionado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d62941c\" data-id=\"d62941c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-611afd1 elementor-align-right elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"611afd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/grupoeventoplus.com\/contenido\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver todo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f141b28 uael-posts-thumbnail-ratio elementor-widget elementor-widget-uael-posts\" data-id=\"f141b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_slides_to_show&quot;:4,&quot;classic_slides_to_show_tablet&quot;:2,&quot;classic_slides_to_show_mobile&quot;:1,&quot;classic_show_filters&quot;:&quot;no&quot;}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position-above_content uael-post-image-top uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"4793\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-4 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   estrategias-de-marketing \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/es\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/es\/la-asociacion-espanola-de-retail-coordinara-en-el-experiential-summit-una-mesa-redonda-sobre-la-experiencia-cliente-en-retail-la-integracion-de-emocion-y-tecnologia\/\" target=\"_self\">\n\t\t\t\tLa Asociaci\u00f3n Espa\u00f1ola de Retail coordinar\u00e1 en el Experiential Summit una mesa redonda sobre \u201cLa experiencia cliente en Retail: la integraci\u00f3n de emoci\u00f3n y tecnolog\u00eda\u201d\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   estrategias-de-marketing \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/es\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/es\/mkt-gestionara-el-modulo-sobre-marketing-de-la-experiencia-en-el-exs\/\" target=\"_self\">\n\t\t\t\tMKT gestionar\u00e1 el m\u00f3dulo sobre marketing de la experiencia en el eXs\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   estrategias-de-marketing \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/es\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/es\/la-asociacion-de-directores-de-marketing-de-tecnologia-b2b-colabora-con-el-exs\/\" target=\"_self\">\n\t\t\t\tLos directores de marketing de tecnolog\u00eda B2B colabora con el eXs\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   estrategias-de-marketing \">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled \">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/es\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/es\/3-cosas-que-olvidas-al-crear-experiencias\/\" target=\"_self\">\n\t\t\t\t3 cosas que olvidas al crear experiencias\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-947e678 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"947e678\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9176e01\" data-id=\"9176e01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d34687 elementor-widget elementor-widget-post-navigation\" data-id=\"6d34687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navegaci\u00f3n de la entrada\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/es\/consejo-para-trabajar-la-experiencia-del-cliente\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Ant<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Art\u00edculo Anterior<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/es\/suscribete-a-nuestro-contenido-del-exs\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Art\u00edculo Siguiente<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Siguiente<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Experiencia del cliente, customer experience o incluso CEX, un concepto del que ya hemos hablado incluso con Jorge Mart\u00ednez-Arroyo, el presidente de DEC (Asociaci\u00f3n para el Desarrollo de la Experiencia del Cliente) [+].\u00a0 Por si todav\u00eda tienes dudas organizamos un webinar en colaboraci\u00f3n con dicha asociaci\u00f3n y con grandes profesionales que, est\u00e1s de suerte, porque [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[46,48,47],"class_list":["post-4793","post","type-post","status-publish","format-standard","hentry","category-estrategia","tag-estrategia","tag-experiencial","tag-exs"],"_links":{"self":[{"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/posts\/4793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/comments?post=4793"}],"version-history":[{"count":0,"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/posts\/4793\/revisions"}],"wp:attachment":[{"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/media?parent=4793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/categories?post=4793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/es\/wp-json\/wp\/v2\/tags?post=4793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}