{"id":9193,"date":"2022-03-15T08:01:04","date_gmt":"2022-03-15T08:01:04","guid":{"rendered":"https:\/\/grupoeventoplus.com\/?p=9193"},"modified":"2022-03-23T12:44:22","modified_gmt":"2022-03-23T12:44:22","slug":"la-experiencia-en-el-sector-de-la-automocion","status":"publish","type":"post","link":"https:\/\/grupoeventoplus.com\/en\/la-experiencia-en-el-sector-de-la-automocion\/","title":{"rendered":"La experiencia en el sector de la automoci\u00f3n"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9193\" class=\"elementor elementor-9193\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6769787 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6769787\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d04800\" data-id=\"0d04800\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d888307 elementor-widget elementor-widget-spacer\" data-id=\"d888307\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bd4e78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bd4e78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2f31699\" data-id=\"2f31699\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a67ea3 elementor-widget elementor-widget-heading\" data-id=\"8a67ea3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PONENTES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778159e elementor-widget elementor-widget-text-editor\" data-id=\"778159e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/grupoeventoplus.com\/en\/ainhoa-cea-bmw\/\" target=\"_blank\" rel=\"noopener\"><strong>Ainhoa Cea \u2013 BMW<\/strong><\/a><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/grupoeventoplus.com\/en\/barbara-santos-sponsoring-events-responsible-volkswagen\/\" target=\"_blank\" rel=\"noopener\"><strong>B\u00e1rbara Santos \u2013 Volkswagen<\/strong><\/a><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/grupoeventoplus.com\/en\/juanjo-martinez-director-de-comunicacion-de-hyundai\/\" target=\"_blank\" rel=\"noopener\"><strong>Juanjo Mart\u00ednez \u2013 Hyundai<\/strong><\/a><\/p><p style=\"text-align: center;\"><strong><a href=\"https:\/\/grupoeventoplus.com\/en\/programa-06abr\/\">Volver al programa [+]<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9682b03 elementor-widget elementor-widget-image\" data-id=\"9682b03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/03\/boton-azul_estrategias_150.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d59dfe0\" data-id=\"d59dfe0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f54a2bf elementor-widget elementor-widget-heading\" data-id=\"f54a2bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La experiencia en el sector de la automoci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9091a8e elementor-widget elementor-widget-heading\" data-id=\"9091a8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">06 abril 2022, 13:00h, SALA MOVE<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af1847 elementor-widget elementor-widget-text-editor\" data-id=\"1af1847\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un sector donde importa tanto el hecho de ver, tocar y probar el producto, los eventos son<br \/>l\u00f3gicamente una herramienta especialmente estrat\u00e9gica. En esta sesi\u00f3n, analizaremos con tres<br \/>marcas de automoci\u00f3n las tendencias y claves en sus eventos: papel de los datos e integraci\u00f3n<br \/>con CRM, de la prueba de producto al \u201cbrand experience\u201d, interacci\u00f3n del evento con otras<br \/>herramientas de marketing, del evento propio al patrocinio\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-693b06b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"693b06b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b89e216\" data-id=\"b89e216\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-519f5f5 elementor-widget elementor-widget-spacer\" data-id=\"519f5f5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PONENTES Ainhoa Cea \u2013 BMW B\u00e1rbara Santos \u2013 Volkswagen Juanjo Mart\u00ednez \u2013 Hyundai Volver al programa [+] La experiencia en el sector de la automoci\u00f3n 06 abril 2022, 13:00h, SALA MOVE En un sector donde importa tanto el hecho de ver, tocar y probar el producto, los eventos sonl\u00f3gicamente una herramienta especialmente estrat\u00e9gica. En esta [&hellip;]<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[136,68,101,48,54,66],"class_list":["post-9193","post","type-post","status-publish","format-standard","hentry","category-creatividad","tag-automocion","tag-comunicacion","tag-estrategias-marketing","tag-experiencial","tag-innovacion","tag-marketing"],"_links":{"self":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts\/9193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/comments?post=9193"}],"version-history":[{"count":0,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts\/9193\/revisions"}],"wp:attachment":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/media?parent=9193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/categories?post=9193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/tags?post=9193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}