{"id":8532,"date":"2022-03-07T16:42:42","date_gmt":"2022-03-07T16:42:42","guid":{"rendered":"https:\/\/grupoeventoplus.com\/?p=8532"},"modified":"2022-03-17T11:55:37","modified_gmt":"2022-03-17T11:55:37","slug":"rocio-almodovar-europe-consumer-and-shopper-connections-marketing-the-coca-cola-company","status":"publish","type":"post","link":"https:\/\/grupoeventoplus.com\/en\/rocio-almodovar-europe-consumer-and-shopper-connections-marketing-the-coca-cola-company\/","title":{"rendered":"Roc\u00edo Almod\u00f3var – Europe Consumer and Shopper Connections Marketing, The Coca-Cola Company"},"content":{"rendered":"
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Europe Consumer and Shopper Connections Marketing<\/h4>

The Coca-Cola Company<\/h4>

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Ver todos los ponentes [+]<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Roc\u00edo Almod\u00f3var<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Roc\u00edo naci\u00f3 en Madrid, y es una apasionada de la Comunicaci\u00f3n desde que empez\u00f3 a hablar.<\/p><\/div>

Al acabar sus estudios en Publicidad y Relaciones P\u00fablicas (Universidad Complutense de Madrid ) empez\u00f3 su Carrera profesional en varias agencias de PR, Eventos y estrategia Below the Line que le llevaron a su primera experiencia internacional en Espa\u00f1a y Brasil trabajando para diversos clientes.<\/p><\/div>

De vuelta a Espa\u00f1a Complement\u00f3 su formaci\u00f3n con un Master en Responsabilidad Social Corporativa ( IE Madrid ) , y en los \u00faltimos 17 a\u00f1os ha desarrollado su carrera en la Compa\u00f1\u00eda Coca-Cola, donde ha tenido diferentes roles en la Divisi\u00f3n Ib\u00e9rica aglutinando una visi\u00f3n integral de comunicaci\u00f3n de marketing, desde Relaciones P\u00fablicas y Responsabilidad Corporativa a la gesti\u00f3n de assets y eventos, estrategia digital (apps, CRM y Social media) y manager de Creatividad y Contenidos de marcas, produciendo algunas de las campa\u00f1as publicitarias m\u00e1s relevantes de los \u00faltimos a\u00f1os en Espa\u00f1a y Portugal.<\/p><\/div>

Posteriormente comenz\u00f3 una trayectoria en Coca-Cola Western Europe como Experiential Marketing lead para 14 pa\u00edses y su \u00faltimo movimiento ha sido en 2021 pasando a ser Connections Marketing Manager para Europa, liderando las estrategias Omnichannel y colabora en proyectos Globales como End to End strategist.<\/div>
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Ver la sesi\u00f3n [+]<\/strong><\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Europe Consumer and Shopper Connections Marketing The Coca-Cola Company \u00a0 Ver todos los ponentes [+] Roc\u00edo Almod\u00f3var Roc\u00edo naci\u00f3 en Madrid, y es una apasionada de la Comunicaci\u00f3n desde que empez\u00f3 a hablar. Al acabar sus estudios en Publicidad y Relaciones P\u00fablicas (Universidad Complutense de Madrid ) empez\u00f3 su Carrera profesional en varias agencias de […]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[85],"tags":[68,89,71,44],"class_list":["post-8532","post","type-post","status-publish","format-standard","hentry","category-ponentes","tag-comunicacion","tag-digital","tag-eventos","tag-experiencias"],"_links":{"self":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts\/8532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/comments?post=8532"}],"version-history":[{"count":0,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts\/8532\/revisions"}],"wp:attachment":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/media?parent=8532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/categories?post=8532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/tags?post=8532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}