{"id":7109,"date":"2022-02-18T10:22:30","date_gmt":"2022-02-18T10:22:30","guid":{"rendered":"https:\/\/grupoeventoplus.com\/?p=7109"},"modified":"2022-03-15T09:32:05","modified_gmt":"2022-03-15T09:32:05","slug":"la-experiencia-cliente-en-retail-la-integracion-de-emocion-y-tecnologia","status":"publish","type":"post","link":"https:\/\/grupoeventoplus.com\/en\/la-experiencia-cliente-en-retail-la-integracion-de-emocion-y-tecnologia\/","title":{"rendered":"La experiencia cliente en Retail: la integraci\u00f3n de emoci\u00f3n y tecnolog\u00eda"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7109\" class=\"elementor elementor-7109\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6769787 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6769787\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d04800\" data-id=\"0d04800\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d888307 elementor-widget elementor-widget-spacer\" data-id=\"d888307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bd4e78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bd4e78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2f31699\" data-id=\"2f31699\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a67ea3 elementor-widget elementor-widget-heading\" data-id=\"8a67ea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PONENTES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-778159e elementor-widget elementor-widget-text-editor\" data-id=\"778159e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Pedro Lozano &#8211; experto en Marketing, colaborador de AER (Moderador)<\/strong><\/p><p style=\"text-align: center;\"><strong><a href=\"https:\/\/grupoeventoplus.com\/en\/antonio-tena-blazquez\/\" target=\"_blank\" rel=\"noopener\">Antonio Tena Bl\u00e1zquez- Director de Innovaci\u00f3n y Comunicaci\u00f3n<\/a><\/strong><strong><a href=\"https:\/\/grupoeventoplus.com\/en\/antonio-tena-blazquez\/\">\u00a0 <br \/>Mediapost Espa\u00f1a<\/a><\/strong><\/p><p style=\"text-align: center;\"><strong><a href=\"https:\/\/grupoeventoplus.com\/en\/fco-javier-blanco\/\" target=\"_blank\" rel=\"noopener\">Javier Blanco &#8211; Socio Director<br \/>Espacio Aretha<\/a><\/strong><\/p><p style=\"text-align: center;\"><strong><a href=\"https:\/\/grupoeventoplus.com\/en\/jose-luis-peino\/\" target=\"_blank\" rel=\"noopener\">Jos\u00e9 Luis Pein\u00f3 &#8211; Chief Digital Officer<br \/>The Digital Gate<\/a>\u00a0<\/strong><\/p><p style=\"text-align: center;\"><strong><a href=\"https:\/\/grupoeventoplus.com\/en\/jose-luis-ferrero\/\" target=\"_blank\" rel=\"noopener\">Jos\u00e9 Luis Ferrero &#8211; Commerce Lead Iberia<br \/>Publicis Groupe<\/a><br \/><\/strong><\/p><p style=\"text-align: center;\"><strong><a href=\"https:\/\/grupoeventoplus.com\/en\/programa-06abr\/\">Volver al programa [+]<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9682b03 elementor-widget elementor-widget-image\" data-id=\"9682b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/02\/boton-azul_estrategias_150.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d59dfe0\" data-id=\"d59dfe0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f54a2bf elementor-widget elementor-widget-heading\" data-id=\"f54a2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La experiencia cliente en Retail: la integraci\u00f3n de emoci\u00f3n y tecnolog\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9091a8e elementor-widget elementor-widget-heading\" data-id=\"9091a8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">06 abril 2022, 15:00h, SALA EXPLORE<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af1847 elementor-widget elementor-widget-text-editor\" data-id=\"1af1847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En colaboraci\u00f3n con: <a href=\"https:\/\/www.asociacion-retail.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-5217\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/12\/AER-1.png\" alt=\"Asociaci\u00f3n Espa\u00f1ola del Retail\" width=\"100\" height=\"67\" \/><\/a><\/p><p>Esta mesa redonda tiene el objetivo de abordar y debatir el futuro de la experiencia cliente en retail, pues los cambios que est\u00e1n surgiendo en la forma de comunicarnos con el cliente en un entorno con fronteras cada vez m\u00e1s difusas entre canales y soportes, pero siempre desde una visi\u00f3n humana de la relaci\u00f3n de las marcas con los clientes.\u00a0<\/p><p>Algunos de los temas y enfoques que se van a tratar son:<\/p><ul><li>La emoci\u00f3n que se transmite en un espacio f\u00edsico con est\u00edmulos sensoriales y la atenci\u00f3n personal y humana que son las se\u00f1as de identidad tradicionales del retail y c\u00f3mo se puede transmitir esta emoci\u00f3n en un entorno digital.\u00a0<\/li><li>C\u00f3mo se aplican las nuevas tecnolog\u00edas a la hora de enriquecer esta experiencia de cliente en espacios h\u00edbridos y digitales.<\/li><li>El desaf\u00edo de gestionar una ingente cantidad de datos y c\u00f3mo transformarlos en conocimiento para mejorar esta experiencia cliente y la rentabilidad.<\/li><li>\u00bfEs ahora cuando el cliente ha tomado consciencia de su poder y c\u00f3mo lo ejerce en su relaci\u00f3n con las marcas?<\/li><li>La experiencia del empleado y su papel en la gesti\u00f3n eficaz de la experiencia cliente.<\/li><\/ul><p>Esta sesi\u00f3n aportar\u00e1 una visi\u00f3n m\u00e1s detallada y clara del mundo del retail, as\u00ed como opciones diversas de qu\u00e9 y c\u00f3mo esta industria puede aportar al mundo de los eventos para crear experiencias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-693b06b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"693b06b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b89e216\" data-id=\"b89e216\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-519f5f5 elementor-widget elementor-widget-spacer\" data-id=\"519f5f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PONENTES Pedro Lozano &#8211; experto en Marketing, colaborador de AER (Moderador) Antonio Tena Bl\u00e1zquez- Director de Innovaci\u00f3n y Comunicaci\u00f3n\u00a0 Mediapost Espa\u00f1a Javier Blanco &#8211; Socio DirectorEspacio Aretha Jos\u00e9 Luis Pein\u00f3 &#8211; Chief Digital OfficerThe Digital Gate\u00a0 Jos\u00e9 Luis Ferrero &#8211; Commerce Lead IberiaPublicis Groupe Volver al programa [+] La experiencia cliente en Retail: la integraci\u00f3n [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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