{"id":6381,"date":"2022-02-09T12:42:42","date_gmt":"2022-02-09T12:42:42","guid":{"rendered":"https:\/\/grupoeventoplus.com\/?p=6381"},"modified":"2022-02-09T15:37:52","modified_gmt":"2022-02-09T15:37:52","slug":"mkt-gestionara-el-modulo-sobre-marketing-de-la-experiencia-en-el-exs","status":"publish","type":"post","link":"https:\/\/grupoeventoplus.com\/en\/mkt-gestionara-el-modulo-sobre-marketing-de-la-experiencia-en-el-exs\/","title":{"rendered":"MKT gestionar\u00e1 el m\u00f3dulo sobre marketing de la experiencia en el eXs"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6381\" class=\"elementor elementor-6381\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df8e912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df8e912\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e56e61d\" data-id=\"e56e61d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e0b6be elementor-widget elementor-widget-post-info\" data-id=\"8e0b6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e3afe64 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"elementor-post-info__terms-list-item\">Estrategias de marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fc4d5 elementor-widget elementor-widget-image\" data-id=\"e3fc4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/02\/mktg.png\" title=\"\" alt=\"MKT gestionar\u00e1 el m\u00f3dulo sobre marketing de la experiencia en el eXs\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6df020 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6df020\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0b7f47\" data-id=\"c0b7f47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afbbcf elementor-widget elementor-widget-text-editor\" data-id=\"5afbbcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La <a href=\"https:\/\/www.asociacionmkt.es\/\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">Asociaci\u00f3n de Marketing de Espa\u00f1a (MKT)<\/a> es la asociaci\u00f3n de referencia en esta disciplina esencial para las empresas, una disciplina esencialmente estrat\u00e9gica y orientada a incorporar innovaci\u00f3n, tendencias y buenas pr\u00e1cticas. Y el marketing est\u00e1 en el centro del eXs: si queremos concebir experiencias impactantes y relevantes y maximizar sus resultados para las empresas, todo se tiene que enmarcar en una estrategia de marketing s\u00f3lida. Por esto, el m\u00f3dulo que probablemente m\u00e1s peso tendr\u00e1 en el evento, se gestionar\u00e1 en colaboraci\u00f3n con MKT, que organizar\u00e1 tres sesiones de alto inter\u00e9s profesional. <\/strong><\/p><p>El programa formativo cubrir\u00e1 tres temas principales:<\/p><ul><li><strong>Jornada &#8211; debate sobre las mejores estrategias de marketing del a\u00f1o: <\/strong>la integraci\u00f3n de la dimensi\u00f3n experiencial de la marca, c\u00f3mo dentro de la estrategia de marca, la experiencia es un elemento diferenciador y constructor de marca. Con la participaci\u00f3n de:<ul><li>Roc\u00edo Holgado, Marketing Manager Food &amp; McCaf\u00e9 de McDonald\u00b4s (tercer premio Categor\u00eda Innovaci\u00f3n de la XIII edici\u00f3n). Con amplio conocimiento de la experiencia digital con los consumidores, espec\u00edficamente, durante la pandemia.<\/li><li>Carlos Chaguaceda, Director de Comunicaci\u00f3n del Museo Nacional del Prado<br \/>(ganador de la categor\u00eda Marca de la XII edici\u00f3n). El Museo ha evolucionado y<br \/>ahora es un espacio en el que se viven experiencias: se interact\u00faa con las personas para hacer que la cultura sea algo deseable y accesible para todos.<\/li><li>Elena Gris, Directora de Marketing de Hyundai Motor Espa\u00f1a S.L.U. (segundo<br \/>premio en la categor\u00eda Marketing Social de la XIII edici\u00f3n). Conocimiento<br \/>exhaustivo de c\u00f3mo ofrecer experiencia de producto\/marca al consumidor, al<br \/>haber acercado el coche el\u00e9ctrico a los pueblos.<\/li><li>Moderador: Juan Carlos Alcaide. Consultor de experiencia cliente. Vocal del Consejo de Gobierno de AMKT.<\/li><\/ul><\/li><\/ul><ul><li><strong>El retorno de la experiencia<\/strong>: c\u00f3mo asegurar que m\u00e1s all\u00e1 de ser impactantes y creativas, las experiencias aporten resultados tangibles para las organizaciones. La importancia del tema de la cuantificaci\u00f3n de la experiencia para saber c\u00f3mo afecta a la cuenta de resultados. Con la participaci\u00f3n de:<ul><li>Jos\u00e9 Serrano, CEO de IZO. Experto en la medici\u00f3n, dise\u00f1o y transformaci\u00f3n de la<br \/>experiencia para impactar en los resultados de negocio.<\/li><li>Moderador: Jose Carlos Villavilla, experto en experiencia cliente y vocal del Consejo de la Asociaci\u00f3n de Marketing de Espa\u00f1a.<\/li><\/ul><\/li><\/ul><ul><li><strong>C\u00f3mo el mundo retail se vuelve experiencial: <\/strong>en una era de explosi\u00f3n del comercio electr\u00f3nico, \u00bfel punto de venta sigue siendo relevante? Veremos que absolutamente, y mucho m\u00e1s all\u00e1 de su dimensi\u00f3n transaccional, pues se convierte en una oportunidad de interacci\u00f3n profunda con los clientes y, sobre todo, una manera de materializar la experiencia de marca. \u00bfAd\u00f3nde va el marketing en el punto de venta? La experiencia es la clave. Con la participaci\u00f3n de:<ul><li>Sara Vega. Directora de Marketing de FNAC Espa\u00f1a.<\/li><li>La Vaguada. Jes\u00fas Hern\u00e1ndez. Subdirector de La Vaguada.<\/li><li>Gervasio Posadas. Director de \u00c1mbito Cultural en El Corte Ingl\u00e9s.<\/li><li>Moderador: V\u00edctor Gonzalo. Director de Marketing Corporativo\/Subdirector general Iberia, Marruecos y LATAM de Opticalia Global Holding SA. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/li><\/ul><\/li><\/ul><p>Un conjunto de sesiones apasionantes, que cubren varias dimensiones de c\u00f3mo las marcas pueden integrar el marketing experiencial en sus estrategias. \u00a1Nos vemos all\u00ed!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c218917 elementor-widget elementor-widget-image\" data-id=\"c218917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asociacionmkt.es\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/12\/amkt.png\" title=\"\" alt=\"Asociaci\u00f3n de marketing de espa\u00f1a\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b83bdd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b83bdd3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dfe33a\" data-id=\"6dfe33a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e68dfd elementor-widget elementor-widget-text-editor\" data-id=\"3e68dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/event.meetmaps.com\/experientialsummit\/es\/info\" target=\"_blank\" rel=\"noopener\">ENTRADAS Y REGISTRO [+]<\/a><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-314277d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"314277d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cf06f6\" data-id=\"5cf06f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a2e72e elementor-widget elementor-widget-spacer\" data-id=\"2a2e72e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a0a436 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a0a436\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e77d9ff\" data-id=\"e77d9ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c64aba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c64aba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7bd96de\" data-id=\"7bd96de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43d1a0a elementor-widget elementor-widget-heading\" data-id=\"43d1a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contenido relacionado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a426c33\" data-id=\"a426c33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17cee7e elementor-align-right elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"17cee7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/grupoeventoplus.com\/en\/contenido\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver todo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b58e6 uael-posts-thumbnail-ratio elementor-widget elementor-widget-uael-posts\" data-id=\"86b58e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_slides_to_show&quot;:4,&quot;classic_slides_to_show_tablet&quot;:2,&quot;classic_slides_to_show_mobile&quot;:1,&quot;classic_show_filters&quot;:&quot;no&quot;}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position-above_content uael-post-image-top uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"6381\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-4 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   estrategias-de-marketing\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/la-asociacion-espanola-de-retail-coordinara-en-el-experiential-summit-una-mesa-redonda-sobre-la-experiencia-cliente-en-retail-la-integracion-de-emocion-y-tecnologia\/\" target=\"_self\">\n\t\t\t\tLa Asociaci\u00f3n Espa\u00f1ola de Retail coordinar\u00e1 en el Experiential Summit una mesa redonda sobre \u201cLa experiencia cliente en Retail: la integraci\u00f3n de emoci\u00f3n y tecnolog\u00eda\u201d\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   estrategias-de-marketing\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/mkt-gestionara-el-modulo-sobre-marketing-de-la-experiencia-en-el-exs\/\" target=\"_self\">\n\t\t\t\tMKT gestionar\u00e1 el m\u00f3dulo sobre marketing de la experiencia en el eXs\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   estrategias-de-marketing\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/la-asociacion-de-directores-de-marketing-de-tecnologia-b2b-colabora-con-el-exs\/\" target=\"_self\">\n\t\t\t\tLos directores de marketing de tecnolog\u00eda B2B colabora con el eXs\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   estrategias-de-marketing\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/3-cosas-que-olvidas-al-crear-experiencias\/\" target=\"_self\">\n\t\t\t\t3 cosas que olvidas al crear experiencias\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0a44d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0a44d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b121e9\" data-id=\"0b121e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fae594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fae594\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a898d2\" data-id=\"4a898d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bdf846 elementor-widget elementor-widget-spacer\" data-id=\"6bdf846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0147e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0147e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78e7d6f\" data-id=\"78e7d6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4adcc52 elementor-widget elementor-widget-post-navigation\" data-id=\"4adcc52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/consejo-para-trabajar-la-experiencia-del-cliente\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Art\u00edculo Anterior<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/suscribete-a-nuestro-contenido-del-exs\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Art\u00edculo Siguiente<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n de Marketing de Espa\u00f1a (MKT) es la asociaci\u00f3n de referencia en esta disciplina esencial para las empresas, una disciplina esencialmente estrat\u00e9gica y orientada a incorporar innovaci\u00f3n, tendencias y buenas pr\u00e1cticas. Y el marketing est\u00e1 en el centro del eXs: si queremos concebir experiencias impactantes y relevantes y maximizar sus resultados para las empresas, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-6381","post","type-post","status-publish","format-standard","hentry","category-estrategia"],"_links":{"self":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts\/6381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/comments?post=6381"}],"version-history":[{"count":0,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts\/6381\/revisions"}],"wp:attachment":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/media?parent=6381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/categories?post=6381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/tags?post=6381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}