{"id":6076,"date":"2022-01-31T11:59:58","date_gmt":"2022-01-31T11:59:58","guid":{"rendered":"https:\/\/grupoeventoplus.com\/?p=6076"},"modified":"2022-02-09T13:01:53","modified_gmt":"2022-02-09T13:01:53","slug":"la-asociacion-de-directores-de-marketing-de-tecnologia-b2b-colabora-con-el-exs","status":"publish","type":"post","link":"https:\/\/grupoeventoplus.com\/en\/la-asociacion-de-directores-de-marketing-de-tecnologia-b2b-colabora-con-el-exs\/","title":{"rendered":"Los directores de marketing de tecnolog\u00eda B2B colabora con el eXs"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6076\" class=\"elementor elementor-6076\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df8e912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df8e912\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e56e61d\" data-id=\"e56e61d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e0b6be elementor-widget elementor-widget-post-info\" data-id=\"8e0b6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e3afe64 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"elementor-post-info__terms-list-item\">Estrategias de marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fc4d5 elementor-widget elementor-widget-image\" data-id=\"e3fc4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/01\/ee.png\" title=\"\" alt=\"Los directores de marketing de tecnolog\u00eda B2B colabora con el eXs\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6df020 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6df020\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0b7f47\" data-id=\"c0b7f47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afbbcf elementor-widget elementor-widget-text-editor\" data-id=\"5afbbcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/www.clubmarketech.com\/\" target=\"_blank\" rel=\"noopener\">Marketech<\/a> es el Club de los responsables de marketing del sector de tecnolog\u00eda B2B, el club donde los profesionales de marketing de este sector se re\u00fanen para compartir, aprender, hacer networking con personas con las mismas preocupaciones. Un grupo representativo de las grandes empresas de tecnolog\u00eda B2B, empresas absolutamente punteras en sus estrategias de marketing, sea por sus enormes conferencias formativas y comerciales, por su integraci\u00f3n inteligente de las estrategias de datos a lo largo de todo el funnel de venta, la medici\u00f3n de todas las acciones, o tambi\u00e9n las estrategias de colaboraci\u00f3n con otras empresas de este ecosistema. <\/strong><\/p><p>Marketech colaborar\u00e1 con el eXperiential Summit y aportar\u00e1 los conocimientos de este sector, esenciales a nivel de marketing experiencial. M\u00e1s que una sesi\u00f3n puramente formativa, se est\u00e1 trabajando en la organizaci\u00f3n de una sesi\u00f3n muy interactiva que combinar\u00e1 la explicaci\u00f3n por algunos de los directores de marketing presentes miembros de Marketech de su experiencia en el tema, seguido de un formato de debate por grupos sobre c\u00f3mo aplicar estos aprendizajes en experiencias, en el sector tecnol\u00f3gico o m\u00e1s all\u00e1. Los temas que se tratar\u00e1n en estas sesiones est\u00e1n en definici\u00f3n, pero la primera selecci\u00f3n apunta a la hibridaci\u00f3n del marketing, una combinaci\u00f3n fluida de online y presencial que el sector tech ya ha integrado perfectamente; la maximizaci\u00f3n del valor estrat\u00e9gico de las experiencias y eventos dentro del marketing (captaci\u00f3n de datos, generaci\u00f3n de contenidos, implicaci\u00f3n de partners, generaci\u00f3n de leads\u2026) o la integraci\u00f3n de herramientas digitales (m\u00e1s all\u00e1 de Linkedin\u2026 influencers, Tik Tok y m\u00e1s) en la generaci\u00f3n de marca y de negocio. Se integrar\u00e1n soluciones de participaci\u00f3n tecnol\u00f3gica en el contenido (\u00a1por supuesto!) y se seguir\u00e1 un formato muy ameno y din\u00e1mico.<\/p><p>Marketech tambi\u00e9n informar\u00e1 a todos sus miembros de esta colaboraci\u00f3n y de la conferencia, maximizando la presencia del sector tech B2B en el eXs. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c218917 elementor-widget elementor-widget-image\" data-id=\"c218917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.clubmarketech.com\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/01\/marketech.jpg\" title=\"\" alt=\";arketech\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b83bdd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b83bdd3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dfe33a\" data-id=\"6dfe33a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e68dfd elementor-widget elementor-widget-text-editor\" data-id=\"3e68dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/event.meetmaps.com\/experientialsummit\/es\/info\" target=\"_blank\" rel=\"noopener\">ENTRADAS Y REGISTRO [+]<\/a><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-314277d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"314277d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cf06f6\" data-id=\"5cf06f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a2e72e elementor-widget elementor-widget-spacer\" data-id=\"2a2e72e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a0a436 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a0a436\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e77d9ff\" data-id=\"e77d9ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c64aba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c64aba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7bd96de\" data-id=\"7bd96de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43d1a0a elementor-widget elementor-widget-heading\" data-id=\"43d1a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contenido relacionado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a426c33\" data-id=\"a426c33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17cee7e elementor-align-right elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"17cee7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/grupoeventoplus.com\/en\/contenido\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver todo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b58e6 uael-posts-thumbnail-ratio elementor-widget elementor-widget-uael-posts\" data-id=\"86b58e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_slides_to_show&quot;:4,&quot;classic_slides_to_show_tablet&quot;:2,&quot;classic_slides_to_show_mobile&quot;:1,&quot;classic_show_filters&quot;:&quot;no&quot;}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position-above_content uael-post-image-top uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"6076\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-4 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   estrategias-de-marketing\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/la-asociacion-espanola-de-retail-coordinara-en-el-experiential-summit-una-mesa-redonda-sobre-la-experiencia-cliente-en-retail-la-integracion-de-emocion-y-tecnologia\/\" target=\"_self\">\n\t\t\t\tLa Asociaci\u00f3n Espa\u00f1ola de Retail coordinar\u00e1 en el Experiential Summit una mesa redonda sobre \u201cLa experiencia cliente en Retail: la integraci\u00f3n de emoci\u00f3n y tecnolog\u00eda\u201d\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   estrategias-de-marketing\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/mkt-gestionara-el-modulo-sobre-marketing-de-la-experiencia-en-el-exs\/\" target=\"_self\">\n\t\t\t\tMKT gestionar\u00e1 el m\u00f3dulo sobre marketing de la experiencia en el eXs\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   estrategias-de-marketing\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/la-asociacion-de-directores-de-marketing-de-tecnologia-b2b-colabora-con-el-exs\/\" target=\"_self\">\n\t\t\t\tLos directores de marketing de tecnolog\u00eda B2B colabora con el eXs\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   estrategias-de-marketing\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/3-cosas-que-olvidas-al-crear-experiencias\/\" target=\"_self\">\n\t\t\t\t3 cosas que olvidas al crear experiencias\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0a44d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0a44d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b121e9\" data-id=\"0b121e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fae594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fae594\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a898d2\" data-id=\"4a898d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bdf846 elementor-widget elementor-widget-spacer\" data-id=\"6bdf846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0147e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0147e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78e7d6f\" data-id=\"78e7d6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4adcc52 elementor-widget elementor-widget-post-navigation\" data-id=\"4adcc52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/consejo-para-trabajar-la-experiencia-del-cliente\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Art\u00edculo Anterior<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/suscribete-a-nuestro-contenido-del-exs\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Art\u00edculo Siguiente<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketech es el Club de los responsables de marketing del sector de tecnolog\u00eda B2B, el club donde los profesionales de marketing de este sector se re\u00fanen para compartir, aprender, hacer networking con personas con las mismas preocupaciones. Un grupo representativo de las grandes empresas de tecnolog\u00eda B2B, empresas absolutamente punteras en sus estrategias de marketing, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[46,49,48,66],"class_list":["post-6076","post","type-post","status-publish","format-standard","hentry","category-estrategia","tag-estrategia","tag-experiencia-cliente","tag-experiencial","tag-marketing"],"_links":{"self":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts\/6076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/comments?post=6076"}],"version-history":[{"count":0,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts\/6076\/revisions"}],"wp:attachment":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/media?parent=6076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/categories?post=6076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/tags?post=6076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}