{"id":4525,"date":"2021-11-29T15:34:32","date_gmt":"2021-11-29T15:34:32","guid":{"rendered":"https:\/\/grupoeventoplus.com\/?p=4525"},"modified":"2022-02-09T13:06:45","modified_gmt":"2022-02-09T13:06:45","slug":"como-digitalizar-experiencias-y-eventos","status":"publish","type":"post","link":"https:\/\/grupoeventoplus.com\/en\/como-digitalizar-experiencias-y-eventos\/","title":{"rendered":"\u00bfC\u00f3mo digitalizar experiencias y eventos?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4525\" class=\"elementor elementor-4525\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df8e912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df8e912\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e56e61d\" data-id=\"e56e61d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e0b6be elementor-widget elementor-widget-post-info\" data-id=\"8e0b6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e3afe64 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/digital-metaverso\/\" class=\"elementor-post-info__terms-list-item\">Digital &amp; Metaverso<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14c503a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14c503a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b15b77c\" data-id=\"b15b77c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-763492b elementor-widget elementor-widget-text-editor\" data-id=\"763492b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold; color: var(--ast-global-color-3); font-style: inherit; background-color: var(--ast-global-color-7);\"><span lang=\"ES-TRAD\">Imagina poder crear y consolidar la relaci\u00f3n con tu target pre, durante y post evento. Poder medir todos los datos que te permitir\u00e1n concebir las experiencias m\u00e1s acordes al target y a tu estrategia, pero tambi\u00e9n conseguir conocimiento con el que a la vez segmentar y personalizar tus futuras acciones.\u00a0 Pues es posible gracias a la digitalizaci\u00f3n, pero\u2026 \u00bfc\u00f3mo aplicar la digitalizaci\u00f3n en experiencias y eventos?\u00a0<\/span><span lang=\"ES-TRAD\">Profundizamos en este tema con tres expertos en digital de agencias. Atento al timeline que hemos creado para que seas un experto en digitalizaci\u00f3n.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7ed49e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7ed49e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf003de\" data-id=\"cf003de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3fc4d5 elementor-widget elementor-widget-image\" data-id=\"e3fc4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/11\/webinar_digitalizacion_exs.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-413aadf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"413aadf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46041be\" data-id=\"46041be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c939ef3 elementor-widget elementor-widget-text-editor\" data-id=\"c939ef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Organizamos un webinar con Juancho Carnicer, head of experiencial en The Summer Agency; Daniel D\u00edez de Dios, head of digital en Newlink Spain; y Andrea Toscanini, digital consultant en Nanook Agency. Con ellos exploramos este tema de la digitalizaci\u00f3n, y te traemos ideas sacadas de esta conversaci\u00f3n\u2026 y m\u00e1s.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6df020 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6df020\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0b7f47\" data-id=\"c0b7f47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04d72a5 elementor-widget elementor-widget-wp-widget-media_audio\" data-id=\"04d72a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-media_audio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Escucha el podcast: \u00bfC\u00f3mo digitalizar experiencias y eventos?<\/h5><audio class=\"wp-audio-shortcode\" id=\"audio-4525-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/11\/Grabacion-webinar-8-audio-online-audio-converter.com_.mp3?_=1\" \/><source type=\"audio\/mpeg\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/11\/Grabacion-webinar-8-audio-online-audio-converter.com_.mp3?_=1\" \/><a href=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/11\/Grabacion-webinar-8-audio-online-audio-converter.com_.mp3\">https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/11\/Grabacion-webinar-8-audio-online-audio-converter.com_.mp3<\/a><\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3eef1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3eef1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-827d661\" data-id=\"827d661\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39369dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39369dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-054ee44\" data-id=\"054ee44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0773a61 elementor-widget elementor-widget-image\" data-id=\"0773a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/11\/1_F6dn4BUOlUSR82XuPvrdBQ.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4272171\" data-id=\"4272171\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02e6ef5 elementor-widget elementor-widget-image\" data-id=\"02e6ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2023\/01\/MERCEDES_YPO.png\" class=\"attachment-large size-large wp-image-4780\" alt=\"\" srcset=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2023\/01\/MERCEDES_YPO.png 500w, https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2023\/01\/MERCEDES_YPO-300x300.png 300w, https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2023\/01\/MERCEDES_YPO-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c4f119 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c4f119\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f5215e\" data-id=\"5f5215e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37ae4b7 elementor-widget elementor-widget-text-editor\" data-id=\"37ae4b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afbbcf elementor-widget elementor-widget-text-editor\" data-id=\"5afbbcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li>Las \u201chuellas digitales\u201d de los asistentes est\u00e1n al alcance de los organizadores. Ciertos datos pueden conseguirse f\u00e1cilmente a trav\u00e9s de herramientas digitales, webs, webapps, redes sociales, tecnolog\u00edas aplicadas presencialmente\u2026, pudiendo volcarse autom\u00e1ticamente en una herramienta que los ponga a bailar, el CRM. Por ello un reto de tu organizaci\u00f3n ahora es la integraci\u00f3n del sistema de registro y app del evento, con tu CRM, que muchas plataformas permiten f\u00e1cilmente. Con el registro de estas \u201chuellas digitales\u201d ya vas conociendo temas que les interesan para crear finalmente una experiencia personalizada.<\/li><li>Si has trabajado bien el CRM con extracci\u00f3n puedes obtener la lista de posibles invitados al tu evento, siguiendo los criterios relevantes (actividad comercial contigo, sector, lo que sabes de sus expectativas\u2026), la forma de invitarles (llamada personal, mailing, etc.). Incluso sabes qu\u00e9 micro-influencers cuidar. \u00bfEjemplos? Puedes ver qui\u00e9n ha abierto el mail y qui\u00e9n no, d\u00f3nde han hecho click\u2026 Con esto sabes qui\u00e9n tiene inter\u00e9s (aunque no confirme), y a qui\u00e9n llamar (interesados, pero no han confirmado). A su vez todo esto alimenta el CRM, retroalimentaci\u00f3n gracias a la digitalizaci\u00f3n.<\/li><li>Los asistentes se registran aportando informaci\u00f3n sobre sus intereses (incluye un par de campos sobre sus expectativas del evento), que tambi\u00e9n se vuelca en CRM generando m\u00e1s conocimiento para crear una experiencia personalizada.<\/li><li>Si te preocupa su reticencia a la hora de aportar datos, piensa qu\u00e9 vas a darles t\u00fa a cambio y aseg\u00farate que les compensa y que sacar\u00e1n valor, esto es lo que va a hacer romper la barrera o no de la cesi\u00f3n de datos, como nos record\u00f3 Juancho Carnicer de The Summer Agency.<\/li><li>Con anterioridad, los asistentes van confirmando. Gracias al CRM (integrado con software de registro) sabes qui\u00e9n tiende a hacer no show y puedes prever mejor la asistencia.<\/li><li>La organizaci\u00f3n del evento se puede personalizar si se basa en el conocimiento que aporta el CRM bien trabajado: datos de eventos pasados, \u201chuella digital\u201d (webs, apps, RRSS, tecnolog\u00edas aplicadas presencialmente en otros eventos) e informaci\u00f3n sobre sus intereses aportada en el registro del evento en cuesti\u00f3n que se est\u00e1 organizando.<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3645829 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3645829\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d566430\" data-id=\"d566430\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bceadc2 elementor-widget elementor-widget-video\" data-id=\"bceadc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=1kjE13Js7yQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96bdea0 elementor-widget elementor-widget-text-editor\" data-id=\"96bdea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Otra dimensi\u00f3n de la digitalizaci\u00f3n es el hecho de dejar los 1.000 excels y trabajar todos con una herramienta integrada. Agencia y proveedores trabajan con una misma herramienta de gesti\u00f3n de proyecto, cada uno accediendo a sus partes relevantes (registro, rooming, inscripci\u00f3n a sesiones, log\u00edstica\u2026). Si hay un cambio, se genera un aviso a los implicados.<\/li><\/ul><ul><li>D\u00eda D, evento omnichanel (tambi\u00e9n pre y post en cuantos m\u00e1s canales mejor, generando contenido, activaci\u00f3n, relaci\u00f3n con el target y datos).<\/li><\/ul><ul><li>Las RRSS nutren el evento en directo, por ejemplo, como en este evento de Bankinter donde los votos v\u00eda redes sociales decidieron el curso del evento. \u00abEn Facebook, Twitter y LinkedIn se emitieron 8.655 votos\u00bb. Pi\u00e9nsalo: casi 9.000 interacciones con la marca, voluntarias, motivadas, y con sentido. Gracias a la digitalizaci\u00f3n el evento lleva a escena la omnicanalidad.\u00a0<b><a href=\"https:\/\/www.eventoplus.com\/casos\/bankinter-celebra-su-evento-mas-solidario-con-formato-hibrido\/\" target=\"_blank\" rel=\"noopener\">[+]<\/a>\u00a0<\/b><\/li><li>Medici\u00f3n de los datos el d\u00eda D gracias a la implementaci\u00f3n de tecnolog\u00edas. Andrea Toscanini de Nanook coment\u00f3 que las nuevas realidades y tech inmersivas permiten medir y sacar datos autom\u00e1ticamente de lo que sienten. Y, en general, cualquier tecnolog\u00eda que implique su participaci\u00f3n har\u00e1, a la vez que involucramos al asistente de manera natural, conseguir m\u00e1s datos, para Daniel D\u00edez de Newlink.<\/li><li>Adaptaci\u00f3n post de contenido para todos los canales y RRSS. Un ejemplo es la convenci\u00f3n de Pelayo donde la compa\u00f1\u00eda gener\u00f3 gran cantidad de contenido: v\u00eddeos en YouTube, p\u00edldoras en redes sociales\u2026 A posteriori el evento se desengrana, se adapta y se utiliza para los canales de la marca, extendiendo el mensaje, alcanzando m\u00e1s p\u00fablicos y respondiendo a la demanda omnichanel. <strong><a href=\"https:\/\/www.eventoplus.com\/casos\/por-que-la-convencion-2021-pelayo-seguros-fue-nada-convencional\/\" target=\"_blank\" rel=\"noopener\">[+]<\/a><\/strong><\/li><\/ul><p><span style=\"font-style: inherit; font-weight: inherit; background-color: var(--ast-global-color-7); color: var(--ast-global-color-3);\">\u00a1\u00a1Al cliente se le aporta finalmente experiencia personalizada y a tu empresa,\u00a0<\/span><em style=\"font-weight: inherit; background-color: var(--ast-global-color-7); color: var(--ast-global-color-3);\">business intelligence!!<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc98d50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc98d50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91761d9\" data-id=\"91761d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-966cef7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"966cef7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6bbf42d\" data-id=\"6bbf42d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84b56ef elementor-widget elementor-widget-heading\" data-id=\"84b56ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contenido relacionado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2af11b8\" data-id=\"2af11b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d918a8e elementor-align-right elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"d918a8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/grupoeventoplus.com\/en\/contenido\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver todo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec67cf uael-posts-thumbnail-ratio elementor-widget elementor-widget-uael-posts\" data-id=\"8ec67cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_slides_to_show&quot;:4,&quot;classic_slides_to_show_tablet&quot;:2,&quot;classic_slides_to_show_mobile&quot;:1,&quot;classic_show_filters&quot;:&quot;no&quot;}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position-above_content uael-post-image-top uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"4525\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-4 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   digital-&amp;-metaverso\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/digital-metaverso\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-digital-metaverso\" aria-labelledby=\"uael-post-term-digital-metaverso\">Digital &amp; Metaverso<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/la-web-del-experiential-summit-integra-la-ia-gracias-a-omnios-y-permite-un-acceso-inteligente-al-contenido\/\" target=\"_self\">\n\t\t\t\tLa web del eXperiential Summit integra la IA gracias a OMNIOS y permite un acceso inteligente al contenido\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   digital-&amp;-metaverso\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/digital-metaverso\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-digital-metaverso\" aria-labelledby=\"uael-post-term-digital-metaverso\">Digital &amp; Metaverso<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/el-metaverso-a-debate-una-vision-profunda-del-mundo-paralelo\/\" target=\"_self\">\n\t\t\t\tEl metaverso a debate: una visi\u00f3n profunda del mundo paralelo\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   digital-&amp;-metaverso\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/digital-metaverso\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-digital-metaverso\" aria-labelledby=\"uael-post-term-digital-metaverso\">Digital &amp; Metaverso<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/como-el-blockchain-y-los-nft-pueden-entrar-en-tus-experiencias-y-eventos\/\" target=\"_self\">\n\t\t\t\tC\u00f3mo el blockchain y los NFT pueden entrar en tus experiencias y eventos\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   digital-&amp;-metaverso\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/digital-metaverso\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-digital-metaverso\" aria-labelledby=\"uael-post-term-digital-metaverso\">Digital &amp; Metaverso<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/como-digitalizar-experiencias-y-eventos\/\" target=\"_self\">\n\t\t\t\t\u00bfC\u00f3mo digitalizar experiencias y eventos?\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-947e678 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"947e678\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9176e01\" data-id=\"9176e01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d34687 elementor-widget elementor-widget-post-navigation\" data-id=\"6d34687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/el-ser-humano-y-la-experiencia\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Art\u00edculo Anterior<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/los-festivales-nos-ensenan-como-crear-mejores-experiencias\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Art\u00edculo Siguiente<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Imagina poder crear y consolidar la relaci\u00f3n con tu target pre, durante y post evento. Poder medir todos los datos que te permitir\u00e1n concebir las experiencias m\u00e1s acordes al target y a tu estrategia, pero tambi\u00e9n conseguir conocimiento con el que a la vez segmentar y personalizar tus futuras acciones.\u00a0 Pues es posible gracias a [&hellip;]<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[38],"tags":[],"class_list":["post-4525","post","type-post","status-publish","format-standard","hentry","category-digital-metaverso"],"_links":{"self":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts\/4525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/comments?post=4525"}],"version-history":[{"count":0,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts\/4525\/revisions"}],"wp:attachment":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/media?parent=4525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/categories?post=4525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/tags?post=4525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}