{"id":3840,"date":"2021-11-15T13:49:50","date_gmt":"2021-11-15T13:49:50","guid":{"rendered":"https:\/\/grupoeventoplus.com\/?p=3840"},"modified":"2024-03-14T05:50:50","modified_gmt":"2024-03-14T05:50:50","slug":"como-los-medios-enriquecen-su-oferta-con-eventos-2","status":"publish","type":"post","link":"https:\/\/grupoeventoplus.com\/en\/como-los-medios-enriquecen-su-oferta-con-eventos-2\/","title":{"rendered":"As\u00ed crean los medios de comunicaci\u00f3n experiencias y eventos"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3840\" class=\"elementor elementor-3840\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df8e912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df8e912\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e56e61d\" data-id=\"e56e61d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e0b6be elementor-widget elementor-widget-post-info\" data-id=\"8e0b6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e3afe64 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"elementor-post-info__terms-list-item\">Estrategias de marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fc4d5 elementor-widget elementor-widget-image\" data-id=\"e3fc4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/11\/medios.png\" title=\"\" alt=\"As\u00ed crean los medios de comunicaci\u00f3n experiencias y eventos\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19b286c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19b286c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00f9100\" data-id=\"00f9100\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59377f9 elementor-widget elementor-widget-text-editor\" data-id=\"59377f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold; text-align: center;\"><span lang=\"ES-TRAD\">Los eventos brindan a los medios generaci\u00f3n de contenidos internamente y para clientes. A la vez refuerzan sus marcas, y les hacen ser parte activa e implicarse en los valores e ideas que promueven.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e589ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e589ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62cd871\" data-id=\"62cd871\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e84720d elementor-widget elementor-widget-image\" data-id=\"e84720d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/escucha-nuestro-podcast\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/12\/podcast.png\" title=\"\" alt=\"Escucha nuestro podcast\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad0cc52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad0cc52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e62b5f3\" data-id=\"e62b5f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7afe387 elementor-widget elementor-widget-text-editor\" data-id=\"7afe387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Se convierten en creadores de experiencias y eventos<\/strong><\/h4><p>Tanto peso han cobrado las experiencias y eventos que medios que comenzaron como solo publicaciones hoy son actores importantes del mercado de eventos. Mabel Mas de Time Out comenta que acaban lanzar en Madrid su divisi\u00f3n de negocio, Live Events, siguiendo la l\u00ednea de sus compa\u00f1eros de Londres, Par\u00eds o Nueva York. <a href=\"https:\/\/www.eventoplus.com\/noticias\/time-out-creara-experiencias-unicas-en-madrid\/\" target=\"_blank\" rel=\"noopener\">[+]<\/a><\/p><p>El Duende que comenz\u00f3 como una\u00a0publicaci\u00f3n urbana cre\u00f3 su propia agencia de experiencias y eventos (La M\u00e1s\u00a0Chula) porque quer\u00edan ser parte activa de lo que promueven (ocio y cultura\u00a0principalmente). Vocento ya no es solo prensa: \u201chemos evolucionado a una\u00a0agencia 360\u201d, reflexionaba su directora de comunicaci\u00f3n, sostenibilidad y\u00a0marketing Pilar Sainz. Y ojo si ven potencial porque el grupo tambi\u00e9n adquiri\u00f3\u00a0la agencia de comunicaci\u00f3n Tango\u00ba. Otro gigante activo en este sector es la\u00a0agencia EFE que, con su nueva marca EFEComunica, trabaja con propuestas de\u00a0eventos y experiencias con un objetivo claro: \u201ctratar de convertirlos en un\u00a0punto de generaci\u00f3n de contenidos\u201d.\u00a0<\/p><h4><strong>Atributos destacables como creadores de experiencias y eventos <\/strong><\/h4><p>M\u00e1s all\u00e1 de tener audiencia, periodistas y anunciantes, los medios tienen otros valores: la solvencia, seg\u00fan nos record\u00f3 Rub\u00e9n Arribas. La convocatoria hecha por un medio, o su promesa de tratamiento editorial ya aporta seriedad a un evento.<\/p><p>Otro activo que se coment\u00f3, y que ser\u00e1 clave para el futuro de cualquier actor del mundo del marketing, es la inteligencia de mercado, el conocimiento de la audiencia y conocimiento del tipo de contenido que hay que generar y c\u00f3mo. Los medios analizan su audiencia, sus gustos, saben c\u00f3mo evoluciona la sociedad (por ejemplo, en el caso del Duende y de Time Out, qu\u00e9 tipos de experiencias culturales pegan mejor a lo que pide cada tipo de audiencia). Adem\u00e1s de concebir, organizar, comunicar, crear y difundir contenidos, investigan las necesidades y deseos pre y post y predicen el camino que debe seguir el marketing experiencial.<\/p><p>Finalmente est\u00e1 claro que facilitan el call to action y que el evento se llene de gente con su poder medi\u00e1tico, y que en la era del \u201ccontent is king\u201d, son expertos en generar contenidos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-57f036d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57f036d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ae3cf01\" data-id=\"ae3cf01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f84c60 elementor-widget elementor-widget-image\" data-id=\"5f84c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/10\/revistas.png\" class=\"attachment-large size-large wp-image-3989\" alt=\"\" srcset=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/10\/revistas.png 600w, https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/10\/revistas-300x300.png 300w, https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2022\/10\/revistas-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d9d6709\" data-id=\"d9d6709\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dface6 elementor-widget elementor-widget-image\" data-id=\"5dface6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/11\/source.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c16ca4a\" data-id=\"c16ca4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-747808c elementor-widget elementor-widget-image\" data-id=\"747808c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grupoeventoplus.com\/wp-content\/uploads\/2021\/11\/pink.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1782710 elementor-widget elementor-widget-text-editor\" data-id=\"1782710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Detectando las tendencias<\/strong><\/h4><p>Por el pulso que tienen a diario con la audiencia y el entorno en el que se mueven, los clientes los utilizan como detectores de tendencias seg\u00fan aseguraba Rub\u00e9n de El Duende. \u00bfDe qu\u00e9 tendencias hablamos? Los participantes destacaron varias tendencias que no te sorprender\u00e1n: <strong>la sostenibilidad y <\/strong>la urgencia para las marcas de ser activas y ser vistas como buenas en este campo. Otra que comentaba Rub\u00e9n Arribas (El Duende) es<strong> lo local<\/strong>, es decir la vuelta al comercio local, a la calle, a la tradici\u00f3n de la ciudad\u2026 un contrapeso a la globalizaci\u00f3n. Por otro lado, Mabel Mas (Time Out) comentaba que <strong>la tecnolog\u00eda <\/strong>tuvo su repunte con el boom digital post pandemia, y muchas experiencias cuentan con su componente digital, aunque la sencilla <strong>conversaci\u00f3n entre humanos<\/strong> sea claramente el gran valor al alza. <em>\u201c<\/em>Lo que piden las marcas es el contacto humano, lo importante del evento es el contenido y la conversaci\u00f3n que se genera in situ y a posteriori\u2026 Las conclusiones de lo que all\u00ed se cuenta, c\u00f3mo perdura eso en el tiempo\u201d comenta Pilar Sainz (Vocento).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a67bb26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a67bb26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da331bb\" data-id=\"da331bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bceadc2 elementor-widget elementor-widget-video\" data-id=\"bceadc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=tydBdWg144U&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ceba83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ceba83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-100e6b5\" data-id=\"100e6b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30e322b elementor-widget elementor-widget-text-editor\" data-id=\"30e322b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>\u00bfQu\u00e9 papel toma la cultura en el marketing experiencial?<\/strong><\/h4><p>El marketing tiene que apostar por la relevancia, no por el hecho de enchufar contenidos promocionales. En la era del inbound marketing, el hecho de ofrecer experiencias y contenidos de valor es \u2018no negociable\u2019. Esto para EFE y Vocento puede suponer especialmente contenidos informativos, econ\u00f3micos, de actualidad, cuando El Duende y Time Out est\u00e1n en un registro m\u00e1s cultural. De hecho, nos recordaban que cada vez m\u00e1s marcas dejan de lado su producto y se identifican con contenidos culturales. \u00bfPor qu\u00e9? <strong>\u201c<\/strong>Cuando se detecta que un target es \u00b4amante de` algo, es interesante intentarse acercar a ellos por esas v\u00edas\u201d<strong>,<\/strong> reflexionaba Mabel de Time Out. Para Rub\u00e9n de El Duende la cultura vive un momento especial que podemos aprovechar \u201chay muchas ganas, sabemos lo que nos hemos perdido con la pandemia, sabemos el papel que tuvo la cultura cuando se par\u00f3 todo en nuestras casas\u201d. \u00bfPor qu\u00e9 no aprovecharlo?<\/p><p>Al final este debate nos permiti\u00f3 entender qu\u00e9 tipo de valor aporta este nuevo actor del sector del evento y marketing experiencial, pero m\u00e1s all\u00e1, nos record\u00f3 las tendencias actuales del marketing: la relevancia, el prop\u00f3sito, lo tecnol\u00f3gico y moderno y su contrapeso, lo tradicional, local y low-tech; la creciente importancia de la investigaci\u00f3n y la obsesi\u00f3n por los datos. Ahhh, y todos estos temas, los trataremos en el eXs: <a href=\"http:\/\/www.ex-summit.com\">www.ex-summit.com<\/a>, el 9-10 de febrero de 2022. Habr\u00e1 experiencias tecnol\u00f3gicas, pero tambi\u00e9n su contrapeso, la conversaci\u00f3n :). \u00bfNos vemos all\u00ed?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23dde28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23dde28\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cc20b8\" data-id=\"5cc20b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de2e652 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de2e652\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2605294\" data-id=\"2605294\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d133285 elementor-widget elementor-widget-heading\" data-id=\"d133285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contenido relacionado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fd892c1\" data-id=\"fd892c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d80706 elementor-align-right elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"1d80706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/grupoeventoplus.com\/en\/contenido\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver todo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-30878ba uael-posts-thumbnail-ratio elementor-widget elementor-widget-uael-posts\" data-id=\"30878ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_slides_to_show&quot;:4,&quot;classic_slides_to_show_tablet&quot;:2,&quot;classic_slides_to_show_mobile&quot;:1,&quot;classic_show_filters&quot;:&quot;no&quot;}\" data-widget_type=\"uael-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-post__header\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__body\">\n\t\t\t\n\t\t\n\t\t<div class=\"uael-blog-terms-position-above_content uael-post-image-top uael-post-grid uael-posts\" data-query-type=\"custom\" data-structure=\"normal\" data-layout=\"\" data-page=\"3840\" data-skin=\"classic\" data-filter-default=\"\" data-offset-top=\"30\" >\n\n\t\t\t\t\t\t\t<div class=\"uael-post-grid__inner uael-post__columns-4 uael-post__columns-tablet-2 uael-post__columns-mobile-1\">\n\t\t\t\n<div class=\"uael-post-wrapper   estrategias-de-marketing\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/la-asociacion-espanola-de-retail-coordinara-en-el-experiential-summit-una-mesa-redonda-sobre-la-experiencia-cliente-en-retail-la-integracion-de-emocion-y-tecnologia\/\" target=\"_self\">\n\t\t\t\tLa Asociaci\u00f3n Espa\u00f1ola de Retail coordinar\u00e1 en el Experiential Summit una mesa redonda sobre \u201cLa experiencia cliente en Retail: la integraci\u00f3n de emoci\u00f3n y tecnolog\u00eda\u201d\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   estrategias-de-marketing\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/mkt-gestionara-el-modulo-sobre-marketing-de-la-experiencia-en-el-exs\/\" target=\"_self\">\n\t\t\t\tMKT gestionar\u00e1 el m\u00f3dulo sobre marketing de la experiencia en el eXs\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   estrategias-de-marketing\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/la-asociacion-de-directores-de-marketing-de-tecnologia-b2b-colabora-con-el-exs\/\" target=\"_self\">\n\t\t\t\tLos directores de marketing de tecnolog\u00eda B2B colabora con el eXs\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"uael-post-wrapper   estrategias-de-marketing\">\n\t<div class=\"uael-post__bg-wrap uael-bg-wrap-disabled\">\n\n\t\t\t\t\n\t\t<div class=\"uael-post__inner-wrap uael-inner-wrap-disabled\">\n\n\t\t\n\t\t\t\n\t\t\t<div class=\"uael-post__content-wrap uael-content-wrap-disabled\">\n\t\t\t\t\t\t\t<div class=\"uael-post__terms-wrap\"><span class=\"uael-post__terms\"><a href=\"https:\/\/grupoeventoplus.com\/en\/categoria\/estrategia\/\" class=\"uael-listing__terms-link\" id=\"uael-post-term-estrategia\" aria-labelledby=\"uael-post-term-estrategia\">Estrategias de marketing<\/a><\/span><\/div>\n\t\t\t\t\t\t<h3 class=\"uael-post__title\">\n\n\t\t\n\t\t\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/3-cosas-que-olvidas-al-crear-experiencias\/\" target=\"_self\">\n\t\t\t\t3 cosas que olvidas al crear experiencias\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"uael-post__meta-data\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"uael-post__footer\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-947e678 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"947e678\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9176e01\" data-id=\"9176e01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d34687 elementor-widget elementor-widget-post-navigation\" data-id=\"6d34687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/consejo-para-trabajar-la-experiencia-del-cliente\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Art\u00edculo Anterior<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/grupoeventoplus.com\/en\/suscribete-a-nuestro-contenido-del-exs\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Art\u00edculo Siguiente<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Los eventos brindan a los medios generaci\u00f3n de contenidos internamente y para clientes. A la vez refuerzan sus marcas, y les hacen ser parte activa e implicarse en los valores e ideas que promueven.<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-3840","post","type-post","status-publish","format-standard","hentry","category-estrategia"],"_links":{"self":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts\/3840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/comments?post=3840"}],"version-history":[{"count":1,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts\/3840\/revisions"}],"predecessor-version":[{"id":16860,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/posts\/3840\/revisions\/16860"}],"wp:attachment":[{"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/media?parent=3840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/categories?post=3840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoeventoplus.com\/en\/wp-json\/wp\/v2\/tags?post=3840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}